Challenge

The challenge for Awareness was to create a serum packaging design that exudes elegance and sophistication while staying minimalistic. The goal was to appeal to independent, self-reliant individuals seeking high-quality skincare solutions that align with their refined taste and values.

Strategy

We focused on a clean, timeless aesthetic, leveraging a monochromatic color palette of black, white, and gold to emphasize luxury and simplicity. The typography-driven design was crafted to highlight the product's premium nature while maintaining a minimalist approach. The visual identity was built around clarity, confidence, and understated elegance, resonating with the target audience.

Solution

The packaging design features bold yet minimalistic typography as the focal point, with subtle gold accents that convey sophistication without excess. The black and white contrast creates a striking visual impact, reinforcing the brand’s premium positioning. The result is a design that stands out for its simplicity while projecting strength and confidence.

Results

The final packaging design successfully communicates the essence of Awareness as a brand for independent individuals who value high-quality skincare and modern aesthetics. The minimalistic yet luxurious approach differentiates the product in a competitive market, elevating its appeal to a discerning audience.

Team

Dmytro Lynnyk

Creative Director

Iryna Lynnyk

Braтв Strategist

Aleksandra Voronina

Project Manager

Olena Garmash

Graphic Designer